Boosting Your Online Presence

There are plenty of tactics you can take to gain more visibility for your business. Paid advertising is the most obvious—trade or consumer journals, newspapers, radio or televisions spots, billboards (you get the idea)—but in today’s tight economy many businesses are cutting back on that route and seeking less expensive or free alternatives.

Free publicity is earned when you or your company is mentioned in the press as part of a story (for example, when an event is being covered or a new product is being launched). In addition to placement in traditional media (print and broadcast outlets), free publicity is also attained in the social media world, where everyone can be a citizen journalist. It’s also a great place to boost your business exposure if you do it right and often.