Copywriter as Jigsaw Puzzler

It occurred to me the other day, as I was writing what seemed like gazillion little press releases from mere snippets of information, that writing copy is often like putting together a jigsaw puzzle.

I love jigsaw puzzles. I have been known to complete a 1500-piece puzzle over a weekend in my spare time. It requires focus, an attention to detail, and an appreciation of order. The puzzler must be able to visualize the end result in her mind's eye and keep working toward that goal. The same can be said of copywriting in many instances, especially with long-form marketing materials as opposed to ads.

Fitting together all the puzzle pieces to create content that reads well, flows smoothly, and tells the client's story is a mind game I play every day--and love. It's stimulating, creative, and challenging, and in the end, produces something that helps businesses market their messages. It also satisfies my inner organizer.

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