Don't copy your own copy -- or someone else's

We’ve spoken to clients who oftentimes see two options when the time comes for copy needs: they may consider “borrowing” “some” “content” from someone else on the Internet who already figured it out, or they are considering reusing the material that was created for them years before. What’s the harm in just lifting a few points and forming a convincing Franken-site from the gathered parts? Or, what’s the harm in taking the same five paragraphs and simply using them in a different order?

Read the post in its entirety on SCS Creative.