LinkedIn Mistakes to Avoid

Using LinkedIn appropriately will lead to greater success for you as a business owner. However, it is important to understand which practices to avoid in LinkedIn also.

Poor Choice of Photo

One of the very first things that people do when they go to a profile is look at the photo. They want to connect what the person looks like with their profile and the profile of their business. Not including a photo is a big mistake. If you don’t understand the importance of the profile photo, it creates a negative perception of you as a business professional. It is also a mistake to include a group photo as your profile photo.

LinkedIn is a professional social media site, not a personal one. Your photo should be clear and you should be recognizable. You should never include your business’ logo or a product shot of any kind. It is not a bad idea to pay a local photographer and get a headshot of professional quality. If you insist on taking your own photo, make sure that the lighting is correct.

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